BLCM.
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Helping coaches add six figures a year to their businesswith the Recurring Webinar System™.
I help you find your unique positioning. Then I build, launch, convert and maximise it into one recurring webinar you run live. Not automated. Not twice a year.
Book a webinar opportunity session
We'll look at what you sell and what a recurring webinar would need to do for it.
The method
Build. Launch. Convert. Maximise.
01
Build
Your offer, the deck, the landing page and the registration flow.
02
Launch
Traffic to the registration page, warmest people first.
03
Convert
The webinar itself, and the follow up that comes after it.
04
Maximise
Run it again, tighten what didn't work, raise the number.
It doesn't matter what stage you're at. The system is plug and play, so it goes in wherever you already are.
Straight answers
Questions I frequently get asked
- Small is fine, honestly. Running it every week is the thing that fixes small. If you get forty of the right people in a room every week, that's over two thousand seats across a year, and you only need a handful of them to buy. A big list helps. It's just not the thing you actually need.
- It burns people out when they rebuild the whole thing every time, and you're not doing that. You present the same sixty to ninety minutes each week, so by about week four you know it well enough to just turn up and run it. Everything around it is automated anyway.
- That's nearly always the reminders, and what people think they're turning up for. It's honestly the easiest number in the whole thing to fix, and we build it in at the launch stage rather than the night before.
- That's usually the pitch turning up too late, or the offer not really matching what you just taught. So we build the offer first and work backwards from it. That's why convert is its own stage, rather than something you bolt on at the end.
- Teaching everything feels generous, but it just leaves people confused. People buy help doing the thing, not more information about it. So we set it up so they leave knowing exactly what to do, and knowing it's a lot faster doing it with you.
- Then don't be. No fake timers, no made up scarcity, none of that. A weekly webinar doesn't need pressure anyway, because there's another one next week. And the funny thing is, that tends to make people decide sooner, not later.
- Maybe later, just not first. Running it live is how you find out what actually lands, what people ask you, and where they drop off. If you automate one you haven't tested yet, all you've really done is automate a guess.
- Then we don't make any up. You can still build trust without case studies. You show your process, you're honest about where you're at, and you carry the risk yourself instead of putting it on them. It's a harder build. It's not an impossible one.
- That's stage one, and honestly it's the most common reason these things fail. We don't write a single slide until the offer is sorted out.
- It breaks when it's held together by hand. Yours gets built, tested, and handed over working, and you get a dashboard that just tells you if something's stopped.
- They do, because most of them are teaching the same content. What actually makes you different is your method. Your own named way of getting the result. We build that with you, and it's the thing that makes the talk yours rather than anyone's.
- Most people do, for about three weeks. A good deck carries the structure, so it's doing most of the work for you, and repeating it does the rest. You're not performing. You're just teaching one thing you already know really well.